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Actionable copy is the write stuff for web

web copywriting thumb

Ideally, by convention, digital copywriting is findable, scannable and succinct. While it might be tempting to let the process be led by keyword research, this is a mistake. For better results, write for people first, search engines second. In many ways we must craft it like anything we write – trust your gut but check it.

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SKA is on its way, and it’s big!

SKA Telescope tile

“(We were) searching for the best sites in the world for the SKA. A key characteristic is radio quietness, we’ve got to get away from people because everything we live with in the modern world just generates radio interference.”

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